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©2025 MakeTeamWork V.O.F | KvK: 82225842 | Amsterdam, Netherlands. 📞 Give us a call: +31 687 24 5001

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Work in progress:
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The Team

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Katarina Bagherian

"I bring the expertise of a senior customer experience leader and founder of research teams, combining business-driven focus, a passion for knowledge sharing, infectious positive energy, and a commitment to growth to deliver insights that drive tangible business outcomes while fostering meaningful collaboration.”

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DRAFTS

"I combine a focus on driving tangible business outcomes with clear, effective executive communication, a passion for learning and teaching, and a fun, collaborative approach to making work both impactful and enjoyable.”

"I bring a unique blend of business-driven focus, executive-level communication, and a collaborative, lighthearted approach to delivering customer insights that drive meaningful outcomes and empower teams to learn, grow, and succeed."

"I bring a rare blend of business-driven focus, clear executive communication, and a lighthearted, collaborative approach, delivering impactful insights while fostering growth and an enjoyable working experience.”

"I bring a unique blend of business-driven focus, approachable energy, and a passion for growth—delivering clear, impactful insights that drive tangible outcomes while fostering meaningful and enjoyable collaborations.”

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Adam Ambrozy

ADD

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Larissa Menocci

I specialize in embedding research into human-centered design processes, acting as the voice of the client to ensure their needs and goals shape every project. With expertise in branding and digital product development, I bridge research insights with strategic execution. By fostering collaboration and aligning diverse perspectives, I help teams and clients co-create meaningful outcomes for services, products, and organizations.

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Eduardo Gomez

As an experienced UX Researcher, I approach my work with practicality to help ensure confident decision-making. I have assisted several startups in achieving Product-Market fit and collaborated with numerous Product teams at Uber and Miro, providing them with user insights that drive business growth.

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Edu & Kat's feedback

PLACEHOLDER: Kat’s mid-market research insights clearly and simply demonstrated the importance of restructuring the product and commercial orgs’ work around our users’ needs and values, rather than metrics such as annual revenue. The work was critical to more efficiently launching a redesign of our portals.

Nick

SVP Tech @ Adyen

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“In a rapidly evolving industry, Edu's ability to maintain a user-centered approach while influencing company direction underscores his exceptional impact on Miro. His efforts have not just improved our products but also steered the company towards innovative and user-centric solutions.”

Haymo Meran

Director of Product @ Miro

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Positioning VERSION DRAFTS

We are a team of leaders focused on driving business growth through our expertise in applied customer research and delivering critical insights with industry-leading speeds. We’ll accelerate your decision-making process with quick, highly reliable insights.

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We are a team of leaders focused on driving business growth through our expertise in applied customer experience research delivered with industry-leading speeds. Our quick, reliable insights enable you to make the right decisions faster and with confidence.

OR

We are a team of leaders focused on driving business growth through our expertise in applied customer experience research delivered with industry-leading speeds. Our quick, reliable insights enable you to make the right decisions faster and with confidence / (more) quickly and confidently.

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DRAFT SPACE We are a team of seasoned (50+ years of combined experience) customer research leaders who drive business growth through deep expertise in applied user research, as well as building and scaling insights organizations and programs for continuous customer discovery.

Our quick, reliable insights enable you to make the right decisions faster and with confidence.

Our quick and reliable insights empower you to make the right decisions faster, ensuring the best outcomes for your business and customers.

We provide fast, reliable insights to help you make confident, customer-centered decisions that drive success.

Our quick, highly reliable insights will accelerate your making the right decision.

Feedback:

  • insights redundancy
  • research no leader
  • ”applied customer research” didn’t say much to him
  • decision making —> right decision

LATER: and building continuous customer discovery programs.

We are a team of seasoned (50+ years of combined experience) customer research leaders who drive business growth through deep expertise in applied user research, as well as building insights organizations and programs for continuous customer discovery.

We are experienced customer research leaders (50+ years of combined experience) who drive business growth by conducting impactful research and building scalable programs for continuous customer understanding/centricity.

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How we work: diagram

brief > 48h perspective > kickoff > weekly alignment meetings > insights in 4 weeks

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Why hire us

Senior team. Fast and extremely collaborative.

Experience as both leaders and experts (IC’s) in the field of customer research and insights

Focus on actionable “just enough” insights and ensuring they’re set up to be applied in your company

Passion for creating measurable change for your product / marketing / sales / GTM KPIs

senior customer insights experts finding the most effective route to getting your questions answered

Effective integration of insights into impactful and measurable initiatives

+50 years of experience in customer insights / research

Proven expertise across industries & regions, covering SaaS, FMCG, B2B, Finance, FinTech, Sharing Economy…<insert more here> - already in logos

Relevant research to your business.

teach you to fish

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Teams we have worked with

What our clients say about us

Turning Insights into Impact

We help you build the right thing faster.

Let’s talk
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We are seasoned, fast & extremely collaborative

We focus on driving business growth through our expertise in applied customer experience research. Our quick, reliable insights enable you to make the right decisions faster and with confidence.

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The MakeTeamWork team has an exceptional eye for innovation. In just six months, we co-designed two products that are transforming how DNVBs scale in Brazil using Shopify.

Ale Reganati Founder & CEO @ Buda Digital Brazil

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MakeTeamWork team delivered actionable research results to the Miro teams quite fast. They fit in perfectly with the product team, and all my partners loved working with them. Anyone working with them couldn’t be in better hands!

Dalia El-Shimy Ex Head of UX Research @ Miro | Director of UX Research at Wise

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MakeTeamWork excels in rapid research and agile project management. In six weeks, we explored challenges, validated insights with 10K users, and delivered 13 expert-led webinars!

Wioleta Deptula Product Owner @ Goldenline

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MakeTeamWork has a deep understanding of business and cultural nuances, connecting with people across cultures, ensuring every voice is heard. This made our strategies innovative and culturally sensitive.

Bogdan Axinia

Managing Director @ eMAG Ventures

Some of our Research Projects

Sportix: enhancing 360* experienceSportix: enhancing 360* experience
Sportix: enhancing 360* experience
Innovation
Miro: New Functionality DevelopmentMiro: New Functionality Development
Miro: New Functionality Development
Innovation
LMC: Product Adoption While Entering New MarketsLMC: Product Adoption While Entering New Markets
LMC: Product Adoption While Entering New Markets
Innovation
View more projects

Examples of Questions we help you answer

  • What unmet needs should I be solving for customers?
  • How are customer needs evolving, and how should we adapt?
  • How can we be more customer-centric in everything we do?
  • How can we accelerate product-market fit?
  • What are new customer segments or untapped markets we should target?
  • Why do some customers churn or fail to adopt our offerings?

...and many more.

What we offer

Product Market Fit Acceleration

Market Research

Product Strategy & Roadmap Creation

Brand Innovation Research

Interim Head of Research & UX

Customer Insights Program Creation & Scaling

ICP (Ideal Customer Profile) Creation

Customer Journey Mapping

Continuous Discovery + Program Creation

Customer Segmentation (JTBD, Personas)

Employee Experience Research

UX/UI Audit

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Let’s talk?