ArtSaas: Strategy Sprint for International Expansion
Overview
ArtSaas is a growing digital platform that empowers artists and galleries to manage their marketing, showcase collections, personalise offers, and run e-commerce — all in one place. As part of the Startup Booster for Social Impact — a Warsaw-based program supporting purpose-driven startups — ArtSaas was preparing to scale internationally. MakeTeamWork was invited to act as an innovation partner to support the leadership team in aligning their vision and shaping their expansion roadmap.
Challenge
ArtSaas needed clarity and momentum. While their product offered value to both artists and galleries, the leadership team sought a focused approach to building strong relationships across diverse markets. With limited time and a global roadmap ahead, they needed a high-impact strategy sprint.
Approach
We designed and facilitated a series of strategic online sessions using visual collaboration tools to create alignment, generate energy, and build shared ownership. The 8-person leadership team of ArtSaas moved quickly through five co-creative moments:
- Vision Alignment – We opened space for each team member to share their aspirations and perspectives on the company’s global future. This built psychological safety and revealed early tensions and opportunities.
- Stakeholder Mapping – Using visual tools, the team mapped key audiences, uncovered relationship gaps, and identified strategic opportunities — bringing focus to their expansion path.
- Relationship Ideation – Instead of jumping to solutions, we invited the team to co-create ideas on how to build meaningful relationships with artists and galleries in new markets.
- Concept Visualisation – Teams turned their ideas into concept posters — making thinking tangible, enabling feedback, and accelerating decisions.
- Roadmap Building – Finally, the team aligned on next steps, ownership, and prioritisation. With momentum high, they shaped a realistic and energising roadmap.
What made it work? A combination of high trust, fast pace, and structured creativity — enabling the team to align quickly, reflect honestly, and act decisively.
Outcome
“We have done three months of work in three hours.” That’s how the client described the experience.
By the end of the session, the ArtSaas team had:
- A clearer shared vision for international growth
- A prioritised view of their key stakeholders
- Concrete ideas to strengthen artist and gallery relationships
- A visualised roadmap for action and accountability
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