Booking.com: Team Formation & Alignment
Overview
Booking.com engaged MakeTeamWork to support the formation of a newly assembled 30-person team.
The objective was not just connection — but to accelerate trust, clarify communication dynamics, and establish a collaborative foundation that would support performance from day one.
Challenge
The team had been recently formed and lacked shared understanding across working styles, communication preferences, and informal dynamics.
Without early alignment, execution risk increases:
- Misinterpretation of intent
- Friction in decision-making
- Slower collaboration across roles
Early-stage team formation has direct consequences for delivery speed and engagement.
Our Approach
We designed a structured team formation intervention focused on three outcomes:
- Building psychological safety and familiarity
- Increasing awareness of communication styles
- Creating explicit shared agreements for collaboration
Rather than running a generic team-building activity, we facilitated a guided co-creation process that surfaced differences, made patterns visible, and translated insight into shared working principles.
The session balanced energy, reflection, and structured dialogue — ensuring the team moved beyond surface connection toward practical alignment.
Outcome
By the end of the session, the team had:
- Built stronger interpersonal trust
- Developed awareness of diverse communication approaches
- Agreed on collaboration norms to guide future work
Participant feedback reflected strong engagement (9/10 satisfaction), but more importantly, the team left with clarity — not just connection.
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Others
We designed a structured team formation intervention focused on three outcomes:
- Building psychological safety and familiarity
- Increasing awareness of communication styles
- Creating explicit shared agreements for collaboration
Rather than running a generic team-building activity, we facilitated a guided co-creation process that surfaced differences, made patterns visible, and translated insight into shared working principles.
The session balanced energy, reflection, and structured dialogue — ensuring the team moved beyond surface connection toward practical alignment.