Overview
Billon, a regulatory-compliant blockchain platform, partnered with Make Team Work to explore micropayment solutions for gamers, a key audience often facing high transaction fees. Through targeted research, Make Team Work helped Billon understand gamer needs and develop an MVP, resulting in a popular, user-focused solution that supports Billon’s mission to deliver secure, low-cost digital transactions.
Challenge
Billon aims to unlock the transformational potential of blockchain technology within regulated environments. To achieve this, the company has re-engineered its underlying protocol to be low-cost, high-performance, and regulatory-compliant while maintaining an open network. Billon believes that consumers and businesses want to transact using trusted national currencies and have their assets, data, and identities protected. One of the promising user groups identified was gamers, who often face high fees when making micropayments for transfers and donations. Recognising this pain point, Billon sought to understand this audience better and partnered with MakeTeamWork to conduct research. The objective was to explore the needs of gamers and develop a minimum viable product (MVP) that would effectively address those needs.
Approach
We employed a multi-faceted research approach to gather insights directly from the gaming community. This included:
- Interviews with Gamers: We conducted in-depth interviews with gamers to better understand their payment behaviours, preferences, and frustrations with existing systems.
- Longitudinal Study: A select group of gamers participated in a longitudinal study, allowing us to observe their behaviour and needs over time as they interacted with potential solutions.
- Workshopping Product Features: We facilitated workshops with the Billon team to co-create and refine product features based on insights gathered from the research.
- Prototyping and Testing: Throughout the longitudinal study, prototypes were tested with participants, enabling iterative feedback and refinement of the MVP.
Outcome
The research provided clear insights into the features most desired by gamers for a micropayment solution, guiding the development of Billon's MVP. The product was successfully developed and launched, quickly gaining significant popularity within the gaming community. The process also fostered strong alignment within the Billon team, providing a clear vision for the product's direction and shaping its development roadmap.
Ready to discuss your project?
Get our perspective on your project within 48 hours. Share details about the intention and the project, and start building value with us immediately.
Book a call now
Others
