Overview
Miro, a leading platform for remote collaboration, is committed to creating an ecosystem that empowers facilitators, teams, and individuals to thrive. As part of this mission, Miro sought to enhance the accessibility and engagement of its apps and integrations, which are crucial for extending the platform’s functionality. To support this initiative, we partnered with Miro to conduct a comprehensive study focused on improving app discoverability and user engagement.
Challenge
Miro aims to provide facilitators, teams, and individuals with the best ecosystem for thriving in remote collaboration. This vision includes equipping third-party developers with the tools and technical capabilities to build apps and integrations for Miro. A crucial aspect of this initiative is ensuring that these apps are easily discoverable and meaningful for the end users who interact with them. The challenge was: How might we increase app usage among Miro users by improving their ability to discover and engage with Miro’s ecosystem of apps, integrations, and plugins?
Approach
We conducted a longitudinal study over six weeks with 24 participants, including enterprise users, end-users, and enterprise admins, who were heavy users of apps and integrations. This process involved a series of interviews, consisting of four weekly 45-minute sessions with each participant and diary entries to capture their experiences. The selection and recruitment process included a panel of end-users selected based on pre-agreed criteria. This ensured a balanced perspective across different user types and experiences.
In cases where additional insights were needed, we conducted contextual interviews.
We also facilitated co-creation sessions with the Miro team, during which research findings were shared in real time, allowing for rapid iteration. These sessions included prototyping and testing ideas for enhanced app discovery and engagement.
Outcome
The longitudinal study provided Miro with actionable insights, leading to the development of key objectives for their OKRs and clarity on the next steps for evolving their app and integration ecosystem. The co-creation approach ensured alignment with Miro's strategic goals. The study also recorded a high satisfaction rate of 9/10, reflecting the positive reception of the process and outcomes among participants.
Ready to discuss your project?
Get our perspective on your project within 48 hours. Share details about the intention and the project, and start building value with us immediately.
Book a call now
Others
