Miro: Enabling App Discoverability through Shared Understanding
Overview
Miro wanted to strengthen adoption of its growing ecosystem of apps and integrations — not by adding more features, but by understanding how users actually discover, evaluate, and decide to use them in real workflows.
MakeTeamWork partnered with Miro to generate shared clarity around user decision-making, enabling confident product and ecosystem decisions at scale.
What Made It Complex
- App discovery happened across diverse user types: enterprise users, admins, and end users
- Adoption depended on timing, context, and existing work habits — not just visibility
- Decisions about the ecosystem required insight over time, not one-off research snapshots
- Product teams needed clarity strong enough to guide strategic priorities, not just inform design
This was a sense-making challenge, not a usability problem.
Our Role
We designed and led a 6-week longitudinal insight and co-creation process, focused on how users make decisions over time.
Our role included:
- Repeated interviews and diary studies capturing real usage patterns
- Continuous synthesis to surface emerging behaviours and decision signals
- Facilitated sense-making sessions with the Miro team
The emphasis throughout was turning insight into shared understanding, not static research output.
Why This Matters Today
The project's findings reinforced a principle that later became central to our Human Technology approach: Effective innovation respects how people already work. Simplicity and fit matter more than disruption for its own sake.
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