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©2025 MakeTeamWork V.O.F | KvK: 82225842 | Amsterdam, Netherlands. 📞 Give us a call: +31 687 24 5001

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Design Research

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Some of our Research Projects

Krealo: CEO Innovation & Leadership Capability JourneyKrealo: CEO Innovation & Leadership Capability Journey
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Krealo: CEO Innovation & Leadership Capability Journey
PGT: Building Innovation Capability Through Real-World ChallengesPGT: Building Innovation Capability Through Real-World Challenges
PGT: Building Innovation Capability Through Real-World Challenges
Chipax: Scaling Innovation MindsetChipax:
Chipax: Scaling Innovation Mindset
IBM: Ongoing Team Development LabIBM: Ongoing Team Development Lab
IBM: Ongoing Team Development Lab
Krealo: Building Innovation Leadership Capability Across a Venture PortfolioKrealo: Building Innovation Leadership Capability Across a Venture Portfolio
Krealo: Building Innovation Leadership Capability Across a Venture Portfolio
LUMA Institute Partnership: Human-Centred Design Capability BuildingLUMA Institute Partnership: Human-Centred Design Capability Building
LUMA Institute Partnership: Human-Centred Design Capability Building

Fueled by global collaboration

Our process, aimed at driving relevant insights and enabling fast experimentation, has been crafted in collaboration and learning with teams worldwide, including people from organisations such as Luma Institute, IDEO, Kantar and Hyper Island.

Turning Insights into Impact

We help you build the right thing faster.

Let’s talk
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What we offer

Product Market Fit Acceleration

Market Research

Product Strategy & Roadmap Creation

Brand Innovation Research

Interim Head of Research & UX

Customer Insights Program Creation & Scaling

ICP (Ideal Customer Profile) Creation

Customer Journey Mapping

Continuous Discovery + Program Creation

Customer Segmentation (JTBD, Personas)

Employee Experience Research

UX/UI Audit

Actionable Insights, Not Just Reports

Looking for quick, collaborative insights into what your users, clients, or employees truly need? We’re here to uncover actionable insights and help you take impactful steps forward—no fluff, no long consulting reports, just clear direction.

Asynchronous Collaboration project with Miro
Asynchronous Collaboration project with Miro
Think-aloud testing for early-stage start-up
Think-aloud testing for early-stage start-up

What our clients say about us

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The MakeTeamWork team has an exceptional eye for innovation. In just six months, we co-designed two products that are transforming how DNVBs scale in Brazil using Shopify.

Ale Reganati Founder & CEO @ Buda Digital Brazil

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MakeTeamWork team delivered actionable research results to the Miro teams quite fast. They fit in perfectly with the product team, and all my partners loved working with them. Anyone working with them couldn’t be in better hands!

Dalia El-Shimy Ex Head of UX Research @ Miro | Director of UX Research at Wise

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MakeTeamWork excels in rapid research and agile project management. In six weeks, we explored challenges, validated insights with 10K users, and delivered 13 expert-led webinars!

Wioleta Deptula Product Owner @ Goldenline

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MakeTeamWork has a deep understanding of business and cultural nuances, connecting with people across cultures, ensuring every voice is heard. This made our strategies innovative and culturally sensitive.

Bogdan Axinia

Managing Director @ eMAG Ventures

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How we can help

Some of the objectives we helped with Human-Experience Research:

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Enhancing Employee Experience (EVP)

By conducting in-depth research on employee needs, motivations, and pain points, we’ve helped companies design meaningful employee experiences that boost engagement and retention.

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Improving Website/App Performance

Through user testing, interviews, and journey mapping, we identify critical improvements to digital platforms, ensuring a seamless user experience and optimised performance.

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Launching & Relaunching a Brand

Our research uncovers audience perceptions and desires, enabling brands to craft messages that resonate and position themselves effectively in competitive markets.

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Designing & Redesigning a Service

We gather insights directly from users, allowing teams to redesign services that better align with customer expectations and market needs.

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Finding/Enhancing Product-Market Fit

By exploring user behaviours and market dynamics, our research helps companies refine their offerings, ensuring they meet real-world demands and achieve stronger product-market fit.

Some of our Research Projects

Miro: New Functionality DevelopmentMiro: New Functionality Development
Miro: New Functionality Development
Innovation
LMC: Product Adoption While Entering New MarketsLMC: Product Adoption While Entering New Markets
LMC: Product Adoption While Entering New Markets
Innovation
Sportix: Enabling Coherent Customer Experience During Rapid Scale-UpSportix: Enabling Coherent Customer Experience During Rapid Scale-Up
Sportix: Enabling Coherent Customer Experience During Rapid Scale-Up
applied innovation
View more projects

Examples of Questions we help you answer

  • What unmet needs should I be solving for customers?
  • How are customer needs evolving, and how should we adapt?
  • How can we be more customer-centric in everything we do?
  • How can we accelerate product-market fit?
  • What are new customer segments or untapped markets we should target?
  • Why do some customers churn or fail to adopt our offerings?

...and many more.

We are seasoned, fast & extremely collaborative

We focus on driving business growth through our expertise in applied customer experience research. Our quick, reliable insights enable you to make the right decisions faster and with confidence.

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Let’s talk?

FAQ

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What is UX research, and why is it crucial for product/service development?

UX research is a systematic approach to gathering insights and understanding the needs of people and the context in which they use a product or service. It encompasses a variety of research methods that help inform the design process, ensuring that the resulting user experience is relevant and effective. The goal is to bridge the gap between innovation and usability by providing a foundation of knowledge that guides design choices.

As we move into 2025, integrating effective research methods is more important than ever to enhance user experience and spend money smartly. Decision makers and designers can better understand user needs and behaviors by utilizing insights from market research services provided by an experienced market research agency. This understanding enables teams to create innovative solutions during product development, ensuring they meet user expectations.

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What are the main design research methods used in 2025?

In 2025, several design research methods remain prominent, including quantitative and qualitative approaches. Common methods include user interviews, surveys, focus groups, usability testing, and card sorting. Each method serves a unique purpose, allowing design researchers to gather specific types of data that can enhance their understanding of user needs and preferences. By utilizing a mix of these methods, designers can improve the overall quality and effectiveness of the interaction design, product development, and user experience.

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What is the role of early prototyping?

Prototyping is vital in this journey, allowing designers to test ideas and gather feedback for iterations - saving money and time. Engaging with an innovation agency or a specialized research agency can further enhance this process, providing valuable data that helps inform design decisions and drive success in the competitive market.